Still from Deal Autopsy, Episode 1: a Daily Ledger front page on a detective’s desk with the headline Deal Killer on the Loose
ComingNov 4th!!!
A Carry the Weight story · A mini-series in four episodes

Deal Autopsy The Commit Killer

Four deals found dead. One calling card. A detective who refuses to chase suspects and follows three roads instead: Effort, Knowledge and Strategy. CASE 47

Watch the case Get the free Case File
The episodes

Follow the evidence

Every episode ends with a Case Note from the book and one question to ask your team on Monday.

PremieresNovember 4
EPISODE 01

The Case

Four victims. One calling card. The Sales Manager builds the board and lays out the three roads.

"From a distance, most performance problems looked like effort problems."Carry the Weight, Chapter 3
ComingSoon
EPISODE 02

Effort

Forty calls. Sixty emails. All of them knocking on a single door.

"Effort should be the last thing you conclude, not the first."Carry the Weight, Chapter 8
ComingSoon
EPISODE 03

Knowledge

The champion had no budget. Procurement never saw a thing. And nobody ever asked the CFO.

"Knowledge problems hide behind confidence."Carry the Weight, Chapter 8
ComingSoon
EPISODE 04

Strategy and Case Closed

The close dates came from the quota, not the buyer. The killer gets a name. Nobody goes to jail.

"A coaching conversation should not end with a feeling. It should end with a commitment."Carry the Weight, Chapter 9
The method

Three roads. One diagnosis.

EKS is the diagnostic at the center of Carry the Weight. The series puts it on a detective's evidence board.

ROAD 01

Knowledge

"Knowledge asks, 'Do they understand what good looks like?'"

ROAD 02

Strategy

"Strategy asks, 'Can they apply what they know in the right way at the right time?'"

ROAD 03

Effort

"Effort should be the last thing you conclude, not the first."

The book's rule: the name leads with Effort, but in Chapter 8 the diagnosis runs the other way: Knowledge first, Strategy second, Effort last.

Free download

The Deal Autopsy Case File

A two-page field guide you can run on any deal that died, or any deal sitting in Commit right now.

  • The calling card checklist: four warning signs to look for
  • The three roads, with the questions from the book
  • A verdict worksheet: gap, evidence, and the one question to test it
  • All four Monday questions and Case Notes from the series

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Carry the Weight book cover
Selling Power 2026 Highly Recommended Book

The whole case is in the book

Carry the Weight: The Sales Leader's Guide to Coaching, Trust, and Building People Who Win by Joshua Teixidor. EKS, the OIRC coaching conversation, and the system behind every lesson in this series.

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